Looking ahead to the post-pandemic world, Target announced plans to launch mini Apple stores within its walls to enable consumers to easily browse and buy gadgets within the store. Moreover, all the staff within the Apple spaces will receive specialized training from the tech company.
The first mini Apple stores will be open by the end of February in 17 Target locations with nine of these locations in Florida and Texas. The remaining locations will include cities like San Jose and Oklahoma. According to the brand, more of these mini Apple shops will arrive in 2021 "and beyond."
The new move will help Target acquire more consumers looking to shop at the tech store without the large lines often found in the shopping mall.
Mini Department Tech Stores
Target Announced Plans to Open "Mini" Apple Stores Post-pandemic
Trend Themes
1. Mini Department Tech Stores - Department stores are creating mini tech shops within the store to improve the customer experience and increase sales.
2. In-store Tech Training - Retailers are offering in-store tech training to increase consumer knowledge and loyalty.
3. Post-pandemic Retail Adaptation - Retailers are adapting to post-pandemic realities by creating smaller, specialized stores within larger spaces.
Industry Implications
1. Retail - Retail companies are creating new opportunities for growth by improving the customer experience through technological integration.
2. Technology - Tech companies are partnering with retailers to create physical locations for showcasing and selling products.
3. Education - Retailers are offering specialized training to ensure employees have the knowledge to provide top-quality service to consumers.