More than a sportswear manufacturer, ASICS is a brand that aims to empower athletes from the ground up – the brand's latest iteration of this mission was seen in an innovative mind-uplifting running initiative which focused on the power of the mind, and more specifically, how it can be harnessed through exercise.
Over the course of six months, ASICS used its impressive tech to understand the power of exercise on the mind, and is now inviting one million people to take part in the exciting initiative. To participate, individuals are asked to complete a facial scan before and following 20 minutes of exercise. The data will then be collected to generate more fascinating results, while inspiring masses to move their bodies.
Currently, ASICS is attempting to scan the pre and post-workout faces of one million participants.
Mind-Uplifting Running Initiatives
ASICS Plans to Uplift One Million Minds Through Exercise
Trend Themes
1. Mind-uplifting Running - ASICS launched an innovative mind-uplifting running initiative that harnesses the power of the mind through exercise.
2. Tech-enhanced Fitness - ASICS uses its impressive tech to understand the power of exercise on the mind, inspiring people to move their bodies.
3. Personalized Exercise Programs - ASICS's mind-uplifting running initiative is a great opportunity to offer personalized exercise programs that cater to the needs of individual customers.
Industry Implications
1. Fitness - ASICS's mind-uplifting running initiative provides new ways for the fitness industry to promote and measure the effects of exercise on mental health.
2. Sportswear Manufacturing - ASICS's innovative effort in creating mind-uplifting running initiatives can pave the way for new product lines and marketing strategies in the sportswear manufacturing industry.
3. Health-tech - ASICS's use of innovative health-tech enables the health-tech industry to explore new ways to measure the effects of exercise on mental health.