Rihanna is the face of Pharrell Williams’ first menswear campaign for Louis Vuitton and the Spring/Summer 2024 collection spotlights an exclusive new bag called the Millionaire Speedy. William's new take on Louis Vuitton's Speedy bag was inspired by "the cosmopolitan nucleus that inspired Pharrell Williams’ early education in luxury: Canal Street on Lower Manhattan, New York City," according to a press release from the luxury label.
The brightly colored bag is the focal point in the campaign images starring Rihanna, and the Millionaire Speedy is available in four new colors that will only be sported by a select few, given that the exclusive design boasts a million-dollar price tag. While the Millionaire Speedy is exclusively available to friends, family and VIPs, the Speedy is a more affordable version of the designer bag that can be purchased for as low as $1,490.
Million-Dollar Bags
Louis Vuitton's Millionaire Speedy is an Exclusive Style with a High Price Tag
Trend Themes
1. Exclusive Designer Bags - The Millionaire Speedy bag from Louis Vuitton offers an exclusive and high-priced option for fashion-forward individuals.
2. Luxurious Celebrity Endorsements - Rihanna's collaboration with Pharrell Williams showcases the influence of celebrity endorsements in the fashion industry.
3. Cosmopolitan-inspired Designs - Louis Vuitton's Millionaire Speedy bag draws inspiration from the vibrant and diverse cityscape of Lower Manhattan, providing a fresh take on luxury fashion.
Industry Implications
1. Luxury Fashion - The Millionaire Speedy bag exemplifies the high-end offerings and exclusivity found in the luxury fashion industry.
2. Celebrity Brand Partnerships - Collaborations between fashion brands and celebrities present lucrative opportunities for both parties in the competitive market.
3. Fashion Accessories - Designer bags like the Millionaire Speedy contribute to the thriving market for fashionable and statement-making accessories.