UNDEFEATED and Nike are collaborating once again to launch a new version of the Air Jordan 37 in ‘Military Green.’ The sneaker giants most recently worked togehter on a seires of colorful Air Force 1 Low silhouettes, and have now reunited to offer up UNDEFEATED’s take on the Air Jordan 37.
The sneaker boasts a ‘Military Green’ base construction that is accentuated by bold orange hits on the sole unit. Camo patterning sits underneath gray mesh on the quarter panels, partially hidden by "UNDEFEATED" text on the lateral in white. Co-branding decorates the tongue and camo sockliner, both of which come decorated with UNDEFEATED’s ‘5Strikes’ logo. The sneakers are finished with a Formula 23-infused sole unit that incorporates the Air Jordan 37’s unique angular design.
The UNDEFEATED x Air Jordan 37 will launch in the near future via Nike, UNDEFEATED and select retailers worldwide.
Green Camouflage Sneakers
UNDEFEATED and Nike Reunite for the Air Jordan 37 in 'Military Green'
Trend Themes
1. Military-inspired Sneakers - There is a growing trend for fashionable sneakers inspired by military styles and camouflage prints, offering an opportunity for designers and retailers to create unique collaborations and limited edition collections.
2. Collaborative Design Partnerships - Collaborations between major sneaker brands and popular streetwear labels are becoming more frequent, leading to new innovative designs that appeal to a wider range of customers.
3. Incorporating Unique Sole Units - Sneaker enthusiasts are increasingly interested in unique sole units that incorporate new design elements, creating opportunities for designers to experiment with colors, patterns, and materials to create distinctive looks.
Industry Implications
1. Fashion Retail - Retailers and fashion brands can take advantage of the military-inspired sneaker trend by stocking up on unique collaborations and exclusive limited edition collections that appeal to streetwear enthusiasts.
2. Streetwear Design - Designers and manufacturers in the streetwear industry can explore new design collaborations with major sneaker brands to create disruptive and innovative military-inspired pieces that appeal to sneaker enthusiasts.
3. Sneaker Technology - Innovations in sneaker sole units can lead to new design opportunities for functional and fashionable outdoor footwear, such as hiking or trail running shoes, offering exciting possibilities for sneaker brands and enthusiasts alike.