For its chic pre-collection for the Fall/Winter 2019 season, Burberry attempts to redefine contemporary streetwear aesthetics by way of refined and well-tailored militant fashion ensembles. The range is a follow-up of the label's largely successful Spring/Summer 2019 debut. With an emphasis on elegance and sophistication, the offerings prove to be an agreeable balance of minimalism and detailed embellishments.
Chief Creative Office Riccardo Tisci looked inward for inspiration for the militant fashion collection. The silhouettes in the pre-Fall/Winter 2019 line-up embrace the luxe label's "archive prints, house colors, and iconic outerwear." As a result, Burberry is able to adapt the elements consumers associate it with into a highly functional and aesthetically pleasing range of contemporary fashion ensembles.
Luxuriously Militant Fashion Collections
Burberry's Pre-Fall/Winter 2019 Line is Sophisticated
Trend Themes
1. Contemporary Streetwear Aesthetics - The emergence of contemporary streetwear aesthetics opens up opportunities for brands to redefine traditional fashion norms.
2. Minimalism with Detailed Embellishments - The combination of minimalistic designs with intricate embellishments offers disruptive innovation opportunities for creating unique and sophisticated fashion collections.
3. Adapting Brand Elements Into Functional Fashion - Brands can explore the potential of adapting their signature prints, colors, and outerwear into functional and aesthetically pleasing contemporary fashion ensembles.
Industry Implications
1. Fashion - The fashion industry can explore new possibilities in redefining traditional fashion norms and incorporating unique design elements.
2. Luxury - Luxury brands can leverage the trend of minimalistic designs with detailed embellishments to create high-end and sophisticated fashion collections.
3. Streetwear - The streetwear industry has an opportunity to elevate its aesthetic by incorporating elements of elegance and minimalism into their designs.