Inappropriate Dating Service Billboards

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Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.

Cougarlife.com is a milf dating site for single mothers. The website has just recently placed a very controversial milf dating billboard ad on Sunset Boulevard in Los Angeles; the billboard features a hot mom breastfeeding her baby with a caption coming from the babies mouth saying "Jealous?" In the bottom right corner of the milf dating billboard, the cougarlife.com logo makes you instantly realize how this seems like something that is questionable.

The controversial ad is located in a family-friendly neighborhood near Sherbourne Street and according to Cougar Life, this area of Hollywood is home to the most cougars in America per capita; so the advertising agency that has executed this campaign is definitely targeting its audience correctly but this is a question of whether this is appropriate or not.
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