The heritage jewelry label Mikimoto is branching into perfume having just released its first scent. This new offering arrives on the heels of a collaboration with Commes Des Garcon, in which the two labels released a range of pearl necklaces.
The perfume has been dubbed Mikimoto Eau de Parfum, and draws inspiration from the cool sea breeze. The gender neutral scent aims to embody the brand's ethos of coexisting with nature, and offers notes of citrus, grapefruit, orange bigarade, lemon and bergamot. Hints of saffron and sandalwood are also included in the mix, providing a warm and elegant scent profile that's ideal for the upcoming fall season.
The scent's bottle is equally beautiful and was created by industrial designer Lance McGregor.
Jewelry Brand Perfumes
Mikimoto's Perfume is Inspired by Coexisting with Nature
Trend Themes
1. Gender-neutral Perfumes - Creating gender-neutral scents that appeal to a wider range of consumers and challenge traditional fragrance norms.
2. Nature-inspired Fragrances - Developing fragrances that capture the essence of nature and align with consumers' increasing interest in sustainability and eco-friendly products.
3. Collaborations Between Jewelry and Fragrance Brands - Exploring partnerships between jewelry brands and fragrance houses to create unique and luxurious offerings that cater to a diverse consumer base.
Industry Implications
1. Perfume Industry - Innovating the perfume industry by introducing gender-neutral scents that break away from traditional gender stereotypes.
2. Jewelry Industry - Diversifying product offerings in the jewelry industry by branching into the fragrance market and collaborating with fragrance brands.
3. Industrial Design Industry - Creating opportunities for industrial designers to collaborate with fragrance brands in designing visually appealing and unique perfume bottles.