Mike's Hard Raspberry Lemonade has received a feminine treatment by Christy Pak, who upgraded the look of this product to be more suited for the female type.
To achieve this look, Pak went with a different bottle than usual, choosing something that would normally be used for drinks other than alcohol. The coloring also helps too, as Pak used a pinkish color with a clean and clear font on the front. The texture of the bottle is slightly grainy too, giving it a unique effect. Just look at the bottle makes me want to take a sip of the drink, which goes to show that the branding of this Mike's Hard Raspberry Lemonade is working!
Feminine Alcohol Branding
Mike's Hard Raspberry Lemonade Receives a Girly Makeover
Trend Themes
1. Gendered Branding - Opportunity for more products to receive gender-specific packaging, marketing and branding.
2. Niche Targeting - Opportunity to create products targeted towards specific subgroups within the wider consumer market.
3. Alternative Packaging - Opportunity to use alternative, unexpected packaging for products to make them stand out on store shelves.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic drink makers to tap into a market on the basis of gender and other social categories.
2. Consumer Packaged Goods - Opportunity for companies across all FMCG categories to create gender-specific packaging, marketing and branding for existing products.
3. Graphic Design - Opportunity for graphic and packaging designers to create unique, unconventional designs for consumer products that break free from traditional norms.