Mighty Spark, a premium chicken company and the creator of the top-selling chicken snack stick, is executing a multi-faceted growth strategy through a new national campaign, a significant retail expansion at Costco, and a summer sampling tour. All of these marketing ventures work synergistically to introduce the company's 'Astoundingly Delicious Chicken' to a broader audience.
The service and innovation at the center of Mighty Spark's push are its 12-count Chicken Snack Stick Variety Packs, which are now rolling out to more than 600 Costco locations nationwide. This product is available in Original and Honey Jalapeño or Original and Teriyaki combinations.
The brand is also actively engaging consumers through its first national connected TV campaign, which uses humor and product-focused messaging across major streaming platforms to reach families, health enthusiasts, and better-for-you shoppers.
Chicken-Focused National Campaigns
Mighty Spark Embarks on a Multi-Faceted Growth Strategy
Trend Themes
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Chicken Snack Packs — Premium poultry-based snack sticks reflect rising demand for portable, protein-rich alternatives to traditional beef or pork snacks.
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Connected TV Food Campaigns — Streaming-first advertising enables food brands to reach targeted household segments with entertaining, product-led storytelling at national scale.
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Retail Sampling Tours — In-person tasting programs are becoming a differentiator for emerging food brands seeking to convert curiosity into mainstream grocery adoption.
Industry Implications
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Packaged Foods — Convenient better-for-you meat snacks create whitespace for brands blending premium ingredients, bold flavors, and multipack retail formats.
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Retail Grocery — Warehouse club expansion provides a high-volume pathway for specialty food companies to accelerate visibility and trial among value-driven shoppers.
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Digital Advertising — Connected TV platforms are reshaping consumer packaged goods marketing by combining mass reach with data-informed audience targeting.