Summer Fridays has recently launched their new Midnight Ritual Retinol Serum, which is available exclusively at Sephora stores and online. This highly effective yet gentle serum is designed to improve the tone and texture of the skin, while providing soothing benefits.
The Midnight Ritual Retinol is gentle enough for sensitive skin, and has been clinically tested to be effective in reducing the appearance of fine lines and wrinkles, improving discoloration, and calming the skin. It contains a vegan blend of retinol and retinyl linoleate, which helps to improve the appearance of fine lines and wrinkles, discoloration, and enlarged pores. The serum also includes a blend of grass extract and oatmeal, which helps to comfort the skin and minimize the look of redness.
Summer Fridays has shot their campaign for the Midnight Ritual Retinol in Paris at night, which marks a departure from their signature natural light imagery. This new addition to their skincare line is a welcome addition to anyone's PM skincare routine, and is sure to become a beauty ritual for many.
Grass-Infused Face Serums
Summer Fridays' Midnight Ritual Retinol Serum Improves Skin Tone
Trend Themes
1. Grass-infused Skincare - Incorporating grass extract in skincare products can be a disruptive innovation opportunity for the beauty and skincare industry due to its soothing and anti-redness properties.
2. Retinol Alternatives - As more consumers demand gentle yet effective skincare solutions, developing retinol alternatives like retinyl linoleate can be a potential disruptive innovation opportunity for the cosmetics industry.
3. Nighttime Skincare Routines - Highlighting the benefits of using skincare products before going to bed and introducing new products specifically designed for nighttime use can be a potential disruptive innovation opportunity for the beauty and skincare industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on grass-infused and retinol alternative skincare products to cater to consumers' demand for gentle yet effective skincare solutions, while also exploring innovating nighttime skincare routines.
2. Natural Products - The natural products industry can explore the potential of incorporating grass extract in skincare products to provide soothing and anti-redness benefits, and develop natural-based retinol alternatives to cater to consumers' increasing demand for natural and sustainable beauty solutions.
3. Retail - Retailers like Sephora can showcase and promote nighttime skincare routines to customers, featuring products that are specifically designed for nighttime use and emphasizing their benefits, and also curate a selection of grass-infused skincare products and retinol alternatives that cater to customer needs.