Brazil Telecom went down an interesting avenue this past Christmas combining hip-hop and little people to create a bizarre campaign promoting their special holiday bonuses, free calling minutes and specials for free phones.
Their offers weren’t what made this campaign incredible, however. With a website dedicated to promote their special offers, the focus is on Santa’s pimped-out low rider, sexy elves and, of course, a game you can play with breakdancing gangsters. With sex, hilarity and relevancy with today's youth, this campaign is one that doesn’t disappoint.
I wonder what Brazil Telecom will come up with for their 2010 campaign...
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
Trend Themes
1. Hip-hopvertising - Opportunity to integrate hip-hop culture into advertising campaigns to target youth audience.
2. Mobile Advergames - Opportunity to create interactive games as a form of mobile advertising to engage customers.
3. Unconventional Advertising - Opportunity to create unique and unexpected ad campaigns that grab the audience's attention.
Industry Implications
1. Telecommunications - Telecom companies can explore innovative ways to promote their products and services through unconventional advertising strategies.
2. Entertainment - Opportunity for the entertainment industry to incorporate hip-hop themes and elements into their marketing campaigns.
3. Mobile Gaming - Mobile game developers can partner with brands to create interactive advergames that offer a fun and engaging experience for users.