Brazil Telecom went down an interesting avenue this past Christmas combining hip-hop and little people to create a bizarre campaign promoting their special holiday bonuses, free calling minutes and specials for free phones.
Their offers weren’t what made this campaign incredible, however. With a website dedicated to promote their special offers, the focus is on Santa’s pimped-out low rider, sexy elves and, of course, a game you can play with breakdancing gangsters. With sex, hilarity and relevancy with today's youth, this campaign is one that doesn’t disappoint.
I wonder what Brazil Telecom will come up with for their 2010 campaign...
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
Trend Themes
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Hip-hopvertising — Opportunity to integrate hip-hop culture into advertising campaigns to target youth audience.
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Mobile Advergames — Opportunity to create interactive games as a form of mobile advertising to engage customers.
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Unconventional Advertising — Opportunity to create unique and unexpected ad campaigns that grab the audience's attention.
Industry Implications
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Telecommunications — Telecom companies can explore innovative ways to promote their products and services through unconventional advertising strategies.
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Entertainment — Opportunity for the entertainment industry to incorporate hip-hop themes and elements into their marketing campaigns.
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Mobile Gaming — Mobile game developers can partner with brands to create interactive advergames that offer a fun and engaging experience for users.