Diptyque is launching a two-part 'Middle East; fragrance collection with the new scents, 'Eau de Nabati Eau de Parfum' and 'Eau Rihla Eau de Parfum.' The collection is inspired by Arabian culture, transporting the wearer to the region's lush waters and lively vegetation. With fresh bergamot, petitgrain, amber, and flowers, the 'Eau de Nabati Eau de Parfum' is a delicate and sweet scent perfect for date night.
The 'Eau Rihla Eau de Parfum' fragrance is unique, whisking you away on a mesmerizing journey through an Arabian market, where the air is filled with a tapestry of scents and spices. This scent is rich with notes of pink peppercorn, atlas cedar, iris, vanilla, and saffron.
Shoppers may now purchase items from Diptyque's new 'Middle East' Collection online and in person.
Arabian Culture-Inspired Perfumes
Diptyque Debuts Two New Scents for its 'Middle East' Collection
Trend Themes
1. Middle East-inspired Fragrances - Opportunity for fragrance companies to create perfumes inspired by the unique scents of Arabian culture.
2. Cultural Transportive Scents - Opportunity for perfumeries to look towards global cultures for inspiration to create transportive fragrances.
3. Experiential Fragrance Collections - Opportunity for fragrance companies to curate collections that evoke specific senses and transport the wearer to new places.
Industry Implications
1. Fragrance - Fragrance companies can look to new cultural inspirations and use transportive scents to create unique offerings.
2. Cultural Tourism - Opportunity for cultural tourism to leverage the sense of smell to enhance visitor experiences and enable transportive experiences.
3. Luxury Goods - Luxury brands can create unique cultural experiences and luxury product offerings by partnering with global fragrance houses that play with cultural inspiration.