Microsoft software is set to be used in collaboration with a marijuana financing company based in LA that's known as 'Kind' in order to help monitor trade.
Given that the tech superpower is based in Washington, where marijuana is legalized, it hopes that this new business venture will increase sales as it sees the potential for profit as more states become legalized. By delving into a market that's almost entirely untouched by other large corporations, Microsoft's endeavor places it ahead, despite the controversy surrounding the fact that marijuana hasn't been legalized federally. Although there's a chance that this could hurt the company's reputation among more conservative consumers, it believes that providing state and local governments with Microsoft software is important to ensure that sales are tracked and done legally.
Corporate Cannabis Collaborations
Microsoft Software Will Be Used to Track Legal Marijuana Sales
Trend Themes
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Industry Implications
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