It seems logical for a Mickey Mouse bag to be made affordable as cartoons tend to target younger crowds. Gucci, however, has other plans for its Spring/Summer 2018 collection.
We are seeing cartoons to move into the sphere of luxury fashion as consumers are beginning to feel pangs of nostalgia. Moreover, the playful aesthetic of Disney characters definitely makes for an agreeable detail to sophisticated ready-to-wear ensembles. The Mickey Mouse bag is an extension of this movement. The product is made in collaboration with the fantastical cartoon house. Disney and Gucci tapped 3D-printing technology. Consumers have the option to choose between two iterations of the product — a classic painted one or a "raw, unpainted variant" which gives room for customization.
Stylish 3D-Printed Disney Bags
Gucci's Mickey Mouse Bag is Retailing for a Whooping $4,500 USD
Trend Themes
1. Luxury Cartoons - The integration of nostalgic cartoons into high-end fashion, creating opportunities for collaboration and unique designs.
2. 3D Printing Fashion - The use of 3D printing technology in the creation of luxury fashion accessories, providing opportunities for personalization and customization.
3. Nostalgia Fashion - The trend of incorporating childhood nostalgia into fashion designs, creating opportunities for unique and playful fashion pieces.
Industry Implications
1. Fashion and Luxury Goods - The fashion industry can collaborate with other industries such as entertainment, technology and art to create innovative and unique products.
2. 3D Printing - The 3D printing industry can expand its market to luxury and fashion brands looking for options to customize their products.
3. Entertainment Merchandising - The entertainment and licensing industry can explore opportunities in luxury markets by offering unique and high-end merchandise collaborations.