Michael David Adams' 'Miami Weiss' editorial features white-washed walls against a deep blue sky. The word "weiss" is German for white. Perhaps Miami white holds a different kind of purity than international white does. The shoot contrasts the ideal vision of Florida -- beach, bikinis and jager bombs -- and puts it up against bulky fabrics and full coverage. The model is adorned with full fur coats, wooly ponchos and wrap-around jackets. These heavy fabrics are juxtaposed with a bikini-clad, tan-legged model and blazing sunshine. As said on the artist's site, Adams successfully, "creates images that transcend the sum of their elements."
The sky is blue as can be, making any viewer wishing they were invited to the rooftop V.I.P party.
Sultry Sunroof Editorials
Michael David Adams' 'Miami Weiss' Editorial is Starkly Sunny
Trend Themes
1. Miami Weiss Fashion - Opportunity for fashion designers to create a new line of bulky, winter clothes in Miami-inspired white hues.
2. Sunroof Photography - Camera manufacturers and online photography community platforms can promote and popularize photographing outside the safe studios on a sunny day from a sunroof.
3. Florida Aesthetic - Travel industry providers and tourism board can offer Florida holidays not only as beaches and nightlife but also as high society, chic holiday destination that attracts stylish and fashion-forward travelers.
Industry Implications
1. Fashion Industry - Miami Weiss-inspired fashion can be created and marketed to fashion-conscious, style-savvy clientele.
2. Photography Industry - Photography equipment manufacturers can innovate and produce products specifically tailored for outdoor sunroof photography.
3. Tourism Industry - Florida can be marketed as a fashion-forward, chic holiday destination that offers unique travel experiences beyond the traditional beach vacation.