The Michael Bastian's 2013 Spring line investigates the result of mixing the easygoing sports lover with the dashing, contemporary city dweller. The result is a men's clothing line that is relaxed, but at the same time, incredibly striking.
Sport coats in brown, salmon, or light grey, teamed with khaki pants and leather sandals, create the image of a man who is comfortable and in charge. The pairing of dark, square, aviator-styled sunglasses and mod-loafers upscales some of the more casual items of the line, such as the color-blocked sweaters and destroyed denim shorts.
Michael Bastian's 2013 Spring collection features muted colors. A greater focus is placed on the softer side of the color palette, with little splashes of lavender, pink and light blue sprinkling the runway. As a result, this spring collection is for men who aren't afraid to add finesse to their everyday apparel and make strutting their stuff a daily ritual.
Compelling Casual Apparel
Michael Bastian 2013 Spring Makes Being Suave Effortless
Trend Themes
1. Casual Sports-inspired Fashion - Disruptive innovation opportunity: Develop casual apparel lines that combine athletic and urban styles, appealing to men who prioritize comfort and style.
2. Color-block Design - Disruptive innovation opportunity: Create clothing with color-blocking techniques, offering unique and visually striking designs to fashion-conscious individuals.
3. Soft Color Palette - Disruptive innovation opportunity: Design clothing collections that feature muted colors and incorporate subtle shades of lavender, pink, and light blue, catering to men who want to elevate their everyday attire.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new fashion lines that cater to the demand for casual and stylish clothing for men, incorporating sporty and urban elements.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop and produce clothing items with color-blocking techniques, meeting the growing market demand for visually dynamic and unique designs.
3. Men's Accessories - Disruptive innovation opportunity: Design and manufacture sunglasses and footwear that complement casual and chic apparel, targeting men seeking stylish and comfortable accessories.