Boldly Branded Editorials

The Mi Vida Logo Boasts an Array of Couture Designers

Mi Vida Logo (My Logo Life), is a brand-infused fashion editorial for the November 2011 issue of Vogue Japan. American fashion model Crystal Renn takes center stage in this pricey pictorial photographed by Giampaolo Sgura.

The luxury wardrobe selection, styled by style-star Anna Dello Russo includes select designs from veteran labels such as Louis Vuitton, Dolce and Gabbana, Fendi, Vivienne Westwood, Chanel, Prada and others. In this fashion spread, iconic designer labels are complemented by sensationally structured couture headpieces. These headpieces accessorize bold ensembles while their oversized brand logos add humor and visual flair to the over-indulgent shoot. Mi Vida Logo proves that decadence is here to stay and that more is more when it comes to high fashion.
Trend Themes
1. Brand-infused Fashion - Disruptive innovation opportunity: Explore collaborations between fashion brands and other industries for unique, branded creations.
2. Couture Headpieces - Disruptive innovation opportunity: Develop innovative ways to incorporate oversized brand logos and unique accessories into high-fashion ensembles.
3. Visual Flair in Fashion - Disruptive innovation opportunity: Create visually striking fashion editorials that combine bold ensembles with humor and artistic expression.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate luxury wardrobe selections with popular brand logos to create unique fashion pieces.
2. Photography - Disruptive innovation opportunity: Experiment with unconventional photography techniques to capture the essence of brand-infused fashion.
3. Cosmetics - Disruptive innovation opportunity: Develop makeup products and techniques that complement and enhance brand-infused fashion editorials.

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