These mezcal bottles were designed to be reminiscent of the traditional copitas with which mazcal was once consumed.
Called 'Bozal,' the alcoholic beverage brand is named after the word "wild" or "untamed" -- referencing the species of agave plant in Oaxaca and Guerrero, Mexico that makes up the base of this particular alcohol. The mezcal bottles come in earthy neutral colors reminiscent of clay and are made from ceramic. The traditional inspirations of the brand emphasize its historic relevance, while the sleek shape of the bottles ensures that they will still appeal to a contemporary audience.
These mezcal bottles are able to perfectly fuse traditional legacies with modern design to create a product that will appeal to a wide range of demographics.
Earthy Mezcal Bottle Branding
These Alcohol Bottles Are Inspired by Mexican Tradition
Trend Themes
1. Mexican-inspired Bottle Design - The fusion of traditional inspiration and modern design presents an opportunity for the beverage industry to create products that appeal to diverse audiences.
2. Ceramic Packaging - The use of ceramic as a packaging material presents a potential innovation opportunity in the luxury cosmetics and personal care industry.
3. Naming Inspired by Botanicals - The practice of naming products after their botanical sources presents an opportunity for the food and beverage industry to emphasize the authenticity and natural origins of their products.
Industry Implications
1. Beverage - The Bozal brand's mezcal bottles serve as an inspiration for other alcoholic and non-alcoholic beverage brands to create packaging that fuses tradition and modernity.
2. Luxury Cosmetics and Personal Care - The use of ceramic for packaging presents a disruptive alternative to traditional packaging materials such as plastic to provide a luxurious experience for consumers.
3. Food - The naming of food and beverage products after their botanical sources presents an opportunity for the food industry to showcase the authenticity and natural origins of their products, potentially increasing their appeal to health-conscious consumers.