Onitsuka Tiger introduces its latest pack of sneakers that celebrate the upcoming Lunar New Year highlighting the signature MEXICO 66 model. The special iteration of the shoes can be seen through the use of textures as it honors the Year of the Rabbit.
The base foundation starts with hues of Cream and Birch for a neutral palette that comes together constructed from recycled leather materials at the uppers. It is then detailed with fluffy faux fur along the lining and the tiger stripes that are seen on the lateral and medial sides of the shoe. A touch of contrast is seen in the gorm of gold branding at the heel flaps and the tongue tab.
New Year-Honoring Fuzzy Sneakers
Onitsuka Tiger Details the Mexico 66 with Festive Details
Trend Themes
1. Lunar New Year-inspired Sneakers - The use of textures and festive details on sneakers that celebrate the Lunar New Year creates opportunities for sneaker companies to tap into cultural celebrations and release limited edition collections.
2. Sustainable Materials in Sneaker Design - The use of recycled leather materials in the construction of sneakers highlights a shift towards sustainable fashion and presents opportunities for sneaker companies to capitalize on the growing demand for eco-friendly products.
3. Faux Fur Accents in Fashion - Incorporating fluffy faux fur along the lining of sneakers and other clothing items presents opportunities for fashion companies to incorporate tactile elements and add a touch of luxury to their products.
Industry Implications
1. Fashion - The incorporation of festive details and sustainable materials in sneaker design presents opportunities for fashion companies to tap into cultural celebrations and eco-conscious consumers.
2. Sneaker - The use of festive details and sustainable materials in sneaker design presents opportunities for sneaker companies to release limited edition collections and cater to the growing demand for eco-friendly products.
3. Luxury Goods - The incorporation of faux fur accents in fashion creates opportunities for luxury brands to add a tactile element to their products and cater to consumers who value luxury and quality materials.