Metallic pencils are a little harder to come by than their plain counterparts, but the brand Louise Fili Ltd. has created and designed the branding for a set of them.
The metallic pencils are targeted more towards adults than children, with their sophisticated metallic hues being much more subtle than most pencil crayons found on the market. Each individual pencil is double-sided and has two different colors that are represented in the soft metallic colors of the pencils themselves. The packaging and labeling for the pencils is inspired by vintage Italian design.
These metallic pencils aim to offer designers and artists with unique hues that they are unlikely to find elsewhere, resulting in stronger brand loyalty between Louise Fili Ltd. and its consumers.
Double-Sided Metallic Pencils
These Pencils Feature Vintage Italian Branding
Trend Themes
1. Sophisticated Metallic Hues - The trend of using soft metallic colors in design and art products is creating opportunities for unique and exclusive offerings.
2. Vintage-inspired Packaging - The trend of incorporating vintage Italian design elements in packaging and branding is providing a nostalgic and distinctive appeal to products.
3. Targeting Adult Market - The trend of catering metallic pencils towards adults rather than children is tapping into a niche market and offering more sophisticated options.
Industry Implications
1. Design and Art Supplies - The industry of design and art supplies can explore incorporating soft metallic colors and vintage-inspired packaging to differentiate their offerings.
2. Stationery and Office Supplies - The stationery and office supplies industry can capitalize on the trend of sophisticated metallic hues by introducing unique and premium metallic pencil lines.
3. Packaging and Labeling Design - The industry of packaging and labeling design can embrace the trend of vintage-inspired branding and create visually appealing packaging for various products.