Metallic Eyeliner Editorials

L'Officiel Thailand's Beauty Story Highlights Glowing Makeup

Photographer Alvin Kean Wong captures 'Queen of the Night,' a beauty editorial that revives metallic eyeliner from the early 2000s. The editorial's metallic makeup consists of double-stroked silver eyeliner and bold blue shadow that is paired with bronzed skin and nude lips.

Makeup artist Bank Natdanai is responsible for Queen of the Night's metallic eyeliner applications and draws inspiration from iconic pop stars like Britney Spears and Christina Aguilera. While the singers may have departed from their early 2000s makeup routine, the metallic aesthetic is once again resonating with the young audiences of today.

Hair styling for this image series is courtesy of hair stylist Torrop S. and its model star is Michelle Maccallum who pulls off each makeup look beautifully.
Trend Themes
1. Revival of Metallic Eyeliner - There is a growing trend of reviving metallic eyeliner from the early 2000s, presenting opportunities for brands to create innovative metallic eyeliner products.
2. Nostalgic Beauty Trends - Nostalgia-driven beauty trends, such as metallic eyeliner inspired by iconic pop stars, are gaining popularity among young audiences, offering a chance for brands to tap into their love for nostalgia.
3. Bold and Glowing Makeup - Bold and glowing makeup looks, like double-stroked silver eyeliner and bold blue shadow, are making a comeback, providing an opportunity for makeup artists and beauty brands to create striking and head-turning beauty looks.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the revival of metallic eyeliner by introducing new and innovative metallic eyeliner products that cater to the growing demand for nostalgic beauty trends.
2. Fashion and Beauty Photography - The fashion and beauty photography industry can embrace the trend of metallic eyeliner editorials by featuring more visual stories that highlight the bold and glowing makeup looks, appealing to fashion-forward consumers.
3. Hair Styling - The hair styling industry can complement the bold and glowing makeup looks by experimenting with avant-garde hairstyles that enhance and complement the overall aesthetic, presenting opportunities for hairstylists to create unique and eye-catching styles.

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