Celebrity tattoo artist and makeup brand owner Kat Von D recently added to her expansive collection with the addition of a new highlighting palette, which is dubbed 'Metal Crush,' due to the metallic sheen that the three different shades leave.
Included in the palette is a silver-hued white shade, a soft peach, and a bright bubble gum pink. All of these shades are packed with shimmer and are made to last all day, meaning that a little product goes a long way.
The Metal Crush highlighting palette follows Kat Von D's eye shadow palette of the same name, which was well-received by her loyal consumers due to its inclusion of eccentric shades that were incredibly pigmented.
Dazzling Highlighter Palettes
Kat Von D's 'Metal Crush' Collection Provides an Instant Glow
Trend Themes
1. Metallic Highlighters - As metallic makeup continues to rise in popularity, there is an opportunity for brands to offer metallic highlighters that provide a unique, eye-catching glow.
2. Long-lasting Highlighters - As more consumers look for products that provide all-day wear, there is an opportunity for brands to create long-lasting highlighters that don't require reapplication.
3. Colorful Highlighters - As consumers seek out more unconventional makeup shades, there is an opportunity for brands to offer colorful highlighters in addition to the traditional gold and bronze options.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of metallic, long-lasting, and colorful highlighters by expanding their product lines to meet the growing demand for these items.
2. Fashion - The fashion industry can incorporate metallic highlighters into makeup looks for runway shows, creating a new trend in makeup and fashion collaborations.
3. Entertainment - The entertainment industry can utilize long-lasting and colorful highlighters for performances, ensuring that the makeup stays fresh during long periods of time on stage.