There is something very interesting happening in Messex watches packaging that you occasionally see in timepiece advertizing, but rarely do you find in the way in which the accessories are wrapped. Based on the assumption that these chronographs would attract coupled customers, a group of students from the Malaysia School of Design integrated an erotic element.
These naughty but practical products are intended to improve the communication between partners where sex is concerned. Encouraging a more open dialogue about intimacy, Messex watches packaging makes this feature quite obvious. BeeChean Yong, Lim ChengHui Lim and YenQi Chia came up with a women's version and a men's version in the form of a hexagonal box. When you arrange them together with one opened up, you're presented with a view of what's between the legs of either sex.
Suggestive Timepiece Merchandizing
Messex Watches Packaging Less-Than-Subtly Implies Intimacy
Trend Themes
1. Intimate Packaging - Packaging designs that imply intimacy are becoming more prevalent in various industries.
2. Improved Partner Communication - Products that encourage open dialogue about intimacy are being developed to enhance relationships.
3. Creative Product Bundling - Designing product packaging in a way that creates a unique visual when multiple items are arranged together.
Industry Implications
1. Watch Industry - Watch brands can explore suggestive packaging designs to attract coupled customers and differentiate their products.
2. Intimacy Enhancement Products - Companies in the adult industry can develop innovative packaging concepts that promote communication and enhance intimacy between partners.
3. Gift and Novelty Industry - Designers and retailers in the gift and novelty industry can create creative packaging solutions that offer a unique visual experience and attract customers.