As part of the promotions for supermodel Gigi Hadid's Tommy Hilfiger collection, Tommy Hilfiger launched a fun and interactive Facebook Messenger chatbot called 'TMY.GRL.'
The conversational bot greets Messenger users with a message like "Ahoy!" and from there, begins to ask a series of questions in order to help users discover the collection, behind-the-scenes content, as well as any additional information about the collaborative line that they wish to find out.
Aside from being a tool to show off the finished collection and some of the inspirations behind it, the TMY.GRL chatbot functions as a sales tool; through the chatbot, Messenger users are directed to the company's website, where they are able to purchase pieces from the collection that they are interested in.
Conversational Fashion Bots
Tommy Hilfiger’s TMY.GRL Messenger Chatbot Promotes Gigi Hadid's Line
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