Everyone knows at least one person who wears a shirt with something ironic written on it. We have all seen them, but now the message has been shrunken down for the person who wants to keep the laughs to themselves.
"Normal Watches" was the result of two men who thought it was time for people to keep their feelings off their shirts and on their wrists. With sayings like "sitting target," "I want candy" and my favorite, "Golden Girls fan," the watches are bound to amuse. And at 15 bucks a pop, who wouldn’t want to replace their ironic tee shirts with an ironic watch?
I think it’s time for a change. Why? Because this is Thriller.
Ironic Wristwatches
Are Message Watches the Statement Tee of 2009?
Trend Themes
1. Ironic Message Accessories - Ironic message watches are a disruptive innovation opportunity in the accessories industry.
2. Personalized Humor Products - Creating customizable ironic message watches presents a disruptive innovation opportunity for the personalized products industry.
3. Subtle Self-expression - The trend of ironic wristwatches represents a disruptive innovation opportunity for the fashion industry to cater to individuals who prefer subtle self-expression.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can embrace the trend of ironic wristwatches as a disruptive innovation opportunity to attract a new customer segment.
2. Personalized Products - Ironic message watches offer a disruptive innovation opportunity for the personalized products industry to tap into the market of humorous and customizable accessories.
3. Fashion - The fashion industry can capitalize on the trend of ironic wristwatches as a disruptive innovation opportunity to offer unique and understated self-expression options.