Stephanie from Houston is one of the few young girls who can say that she has a father working on the International Space Station and since there is a great amount of distance behind them, Hyundai wanted to help connect dad and daughter by sending a message to space.
Using 11 Hyundai Genesis cars, the automotive brand traveled to the desert and wrote out a huge message that reads "Steph loves you." To give you a sense of how large these tire track letters are, the message has been officially recognized as "The largest tire track image" by the Guinness World Records.
Although this campaign is pretty grandiose, it's a clever way to acknowledge the public's renewed interest in outer space, thanks to missions like the Mars One, films like Gravity, Interstellar and the presence of NASA's Curiosity rover on Mars.
Astronomical Auto Campaigns
Hyundai Helps a Girl Send a Message to Space for Her Austronaut Dad
Trend Themes
1. Outer-space Marketing - As space exploration continues to capture public interest, marketing campaigns that incorporate it provide a unique opportunity for brands to connect with consumers.
2. Artistic Auto Advertising - Using cars as a medium for creative advertising presents a unique and attention-grabbing way for brands to reach their audience.
3. Record-breaking Advertisements - Breaking records with clever marketing stunts like Hyundai's message to space can generate significant media attention for brands.
Industry Implications
1. Automotive - The automotive industry can incorporate creative and artistic advertising like Hyundai's message to space to stand out in a crowded market.
2. Media and Advertising - Media and advertising agencies can capitalize on the public's interest in outer space to create unique and engaging campaigns for their clients.
3. Space Exploration - Companies in the space exploration industry can partner with brands on unique and creative marketing campaigns to help fund their research and exploration efforts.