It seems as though Brach's is here to make Halloween a little bit less spooky with its colorful new Mermaid Fruity Candy Corn.
Branch's is perhaps best known for its candy corn, which is why the release of a new Mermaid Fruity Candy Corn has people talking. The magical new treat was spotted by Instagrammer @junkfoodmom, who appears to have found the product as Kroger. According to the packaging, the new Mermaid Fruity Candy Corn includes six fruity flavors, which range from Strawberry and Green Apple, to Grape and Lemon. And of course, each candy corn piece comes in a sea-themed shape, such as a shell or starfish.
With the release of yet another mermaid-themed food product, it seems as though the sea creature craze has yet to wane in popularity.
Mermaid-Themed Fruit Candies
Brach's New Mermaid Fruity Candy Corn is Here for Halloween
Trend Themes
1. Mermaid-themed Food Products - Opportunity to capitalize on the continued popularity of mermaid-themed products by creating innovative and unique food items.
2. Colorful Candy Corn Varieties - Disruptive innovation opportunity to expand the traditional candy corn market by offering colorful and flavorful varieties.
3. Social Media Discoveries - Opportunity to leverage social media platforms like Instagram to discover and source new food products and trends.
Industry Implications
1. Confectionery Industry - Opportunity for confectionery companies to create new and exciting candy products that align with current popular trends.
2. Retail Industry - Opportunity for retailers to stock and sell mermaid-themed food products to capitalize on consumer demand for novelty and unique items.
3. Social Media Platforms - Opportunity for social media platforms to serve as a platform for users to discover and share new food products and trends.