French eco-friendly sports brand Circle Sportswear has teamed up with the Woolmark Company, the world-leading authority on merino wool, to develop a range of merino wool running shoes that are crafted entirely from recyclable and biodegradable materials.
The 'SuperNatural Runner' has an outsole that is built from vulcanized, biodegradable rubber, while the midsole is made from lightweight and highly flexible castor oil. Meanwhile, the uppers of these shoes are made of 65 percent Australian Merino wool and 35 percent Tencel. Elsewhere, the interior is lined with merino, which is prized for its breathability and high-performance attribute, not to mention its eco-friendly credentials.
These gorgeously constructed and eco-friendly wool running shoes can be pre-ordered for around $161.
Sustainable Wool Running Shoes
These Shoes Are Made From Biodegradable & Recyclable Materials
Trend Themes
1. Biodegradable Shoes - Developing shoes from biodegradable materials presents new business opportunities for sustainable fashion brands, as consumer demand for eco-friendly products increases.
2. Sustainable Sportswear - There is an emerging market for eco-friendly sportswear which uses sustainable methods and raw materials for production, enabling businesses to create sustainable activewear that appeals to the environmentally-conscious consumer.
3. Merino Wool Products - Merino wool's durability and eco-friendly characteristics make it a valuable material for creating a wide range of products, from sportswear to home decor, bringing exciting innovation possibilities.
Industry Implications
1. Fashion Industry - The transition to sustainable, eco-friendly materials in fashion products presents new opportunities for luxury and affordable fashion brands to capitalize on consumers' increasing environmental concerns.
2. Sportswear Industry - A growing number of people are choosing eco-friendly sportswear brands, which has led to the creation of new business opportunities for companies looking to break into the lucrative sustainability-focused market.
3. Home Textile Industry - Merino wool's natural, biodegradable, and renewable characteristics make it an attractive raw material for creating sustainable textiles such as carpets, rugs, blankets and more, providing growth opportunities for home textile businesses.