DoorDash, a leading American food delivery platform, has announced that it will be rolling out a new discounted healthcare plan for its partnering restaurants called 'Merchant Benefits.' According to the company, the decision to launch the new healthcare option is to help restaurants support staff while improving hiring and retention rates.
A recent job report showed that restaurant hiring has slowed down significantly in recent months. With Merchant Benefits, DoorDash hopes to help reverse this trend by providing businesses with tools for boosting staff recruitment and retention. As part of the new offering, DoorDash has teamed up with Sesame, a digital healthcare marketplace. In addition, it will offer restaurant employees discounted prices for the leading stress management apps, Breathwrk.
Food Delivery Employee Benefits
DoorDash Rolls Out New Employee Perks Plan, 'Merchant Benefits'
Trend Themes
1. Healthcare Benefits for Restaurant Staff - There is a disruptive innovation opportunity for healthcare providers and food delivery companies to collaborate and offer healthcare benefits to restaurant employees, which can improve hiring and retention rates in the industry.
2. Digital Healthcare Marketplaces - The partnership between DoorDash and Sesame shows there is an opportunity for digital healthcare marketplaces to expand their reach through collaborations with delivery platforms and other service providers.
3. Stress Management Apps for Employees - There is an opportunity for developers to create stress management apps and services tailored for specific industries such as restaurants, which can improve employee wellness and productivity.
Industry Implications
1. Food Delivery Platforms - Food delivery companies have an opportunity to improve the job market in the restaurant industry by offering more than just delivery services, but employee benefits as well.
2. Healthcare Providers - Healthcare providers have a disruptive innovation opportunity to target new customers and expand their reach by offering custom benefits packages to employees of partnering businesses in specific industries.
3. Employee Wellness Services - Providers of employee wellness services can target specific industries and offer tailored stress management solutions to improve productivity and retention rates.