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Karlie Kloss Takse Over the Mercedes Benz Fashion Week Campaign

American model Karlie Kloss is the new face featured in the Mercedes Benz Fashion Week Campaign. It’s only natural for Mercedes to partner up with a popular model seeing as they sponsor and work with tons of models in preparation for Fashion Week.

The latest campaign presents a series of whimsical photographs for the Autumn/Winter 2013 campaign. The series was shot by Ryan McGinley. He captured Karlie’s beauty and the car’s sleek aesthetic together in magical cohesion. The shoot took place in California at a big Tejon Ranch. The setting is beyond stunning and the mix of dessert and blue skies made for a fabulous photo-op. The campaign also features a gorgeous grey stunt horse.

The Mercedes Benz Fashion Week Campaign photo series with the beautiful horse paired with Kloss and the vehicle is a perfect combination.
Trend Themes
1. Fashion Week Collaborations - Collaborating with popular models for fashion week campaigns creates new opportunities to showcase brand aesthetics.
2. Magical-themed Advertising - Creating whimsical and enchanting advertisements can capture consumers' attention and create a memorable brand image.
3. Integration of Nature and Luxury - Incorporating natural landscapes and elements into luxury advertising can evoke a sense of elegance and exclusivity.
Industry Implications
1. Fashion and Apparel - Fashion brands can collaborate with popular models and photographers to create captivating campaigns that resonate with consumers.
2. Automotive - Car companies can explore partnerships with fashion brands and photographers to create visually stunning advertisements that elevate their brand image.
3. Lifestyle and Luxury - Luxury brands can integrate nature and magical aesthetics into their advertising to create a sense of wonder and desire among consumers.

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