The Mercedes-Benz E-Class is one car that won't give you an unexpected surprise -- excluding this commercial of course. Dubai-based advertising agency Impact BBDO illuminates the new Blind Spot Assist feature that comes with every Mercedes-Benz E-Class vehicle in the most interesting way possible.
Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad.
Implications - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers.
Anti-Blind Spot Ads
The Mercedes-Benz E-Class Creates a Spooky Safety Commercial
Trend Themes
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Jarring Ads — Opportunity for companies to create ads that deliver a message of safety or social good to captivate consumers.
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Vintage Theme — Utilizing a spooky vintage theme in advertising campaigns can provide a unique and memorable experience for consumers.
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Consumer Engagement — Finding innovative ways to engage consumers and capture their attention amidst an increasingly saturated advertising landscape.
Industry Implications
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Automotive — Opportunity for car manufacturers to create unique and engaging advertisements to highlight safety features.
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Advertising — Opportunity for advertising agencies to explore creative concepts such as jarring ads and vintage themes.
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Film/entertainment — Opportunity for filmmakers and production companies to collaborate with brands on creating thematic and memorable commercials.