Meraeke is a Miami-based swimwear brand that has recently hit the market. This female-founded brand was started by Rachael, whose background in visual merchanding and love of art design lead her to start her own brand.
Meraeke swimwear is inspired by the modern Greek world. 'Meraki' in Greek means to love the essence of yourself and to do whatever you do with passion and creativity. This unique ethos is what drives the brand.
Maraeke's swimwear is timeless, classic, and designed to transcend seasonal trends. Many of the pieces in the collection can be worn multiple ways - which allows the person to individualize their suit. The brand prides itself on its sustainability efforts and uses recycled polyester as well as a nylon fabric that goes through a regeneration and purification process. The swimsuit comes in 100% post-industrial waste packaging, and all styles can be exclusively purchased online.
Greek-Inspired Swimsuits
Meraeke Swimwear's Ethos is Rooted in Timelessness and Passion
Trend Themes
1. Greek-inspired Swimwear - Opportunity to tap into cultural inspirations, create timeless designs, and incorporate sustainability practices
2. Multi-functional Swimsuits - Opportunity to provide options for individualized styling and comfort for various activities
3. Sustainable Swimwear Packaging - Opportunity to reduce environmental impact and showcase eco-friendliness
Industry Implications
1. Fashion Retail - Opportunity to innovate by creating unique collections with cultural influences and sustainable materials
2. E-commerce - Opportunity to provide exclusive online shopping experiences and reduce carbon footprint through sustainable packaging
3. Sustainable Materials - Opportunity to develop and promote eco-friendly solutions for the fashion industry