Customizable Kids Gummies

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Shaklee's Meology Kids Delivers Personalized Daily Support

Meology Kids is an all-in-one, personalized vitamin gummy pack for kids from Shaklee and it was created to provide support for kids ages four and up. The proprietary daily packs are customized with icons and names, plus they share the benefits of 100% of the daily value of eight core nutrients, three times more DHA and EPA and a third less sugar as compared to bottles from other brands.

A box of Meology Kids contains multivitamin gummies, immunity gummies, and the Omega-3 Gelly. These supplements for kids are free from major allergens such as dairy and lactose, gluten and wheat, as well as soy, egg, peanuts and tree nuts.

In partnership with Vitamin Angels, Shaklee is introducing a buy-one, give-one program so that for every box purchased, a child in need gets nutritional support.
Trend Themes
1. Personalized Kids Supplements - Opportunity to disrupt the children's supplement market by offering customization and targeting specific nutrient needs.
2. Allergen-free Supplements - Opportunity to target kids with allergies in the supplement market by offering allergen-free options.
3. Buy One, Give One Programs - Opportunity to differentiate from competitors by implementing a social responsibility program that resonates with customers.
Industry Implications
1. Health and Wellness - Opportunity for innovation in the health and wellness industry to provide personalized and allergen-free supplements for kids.
2. Non-profit - Opportunity to expand social responsibility programs and partnerships with companies and brands in the non-profit industry.
3. E-commerce - Opportunity to disrupt the online supplement market by offering personalized and allergen-free options, coupled with a social responsibility program.

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