French fashion houses Ami and Moncler collaborated on a new collection and recently released a menswear lookbook. The collection called 'Moncler A' utilizes Moncler's ski-themed outerwear look with Ami's Parisian streetwear style. A hybrid Ami-Moncler logo is prominent in the collection, but is contrasted by over-sized cuts, white zips and checkered tweeds. The collection does a great job of stylizing outerwear pieces like coats and vests, plus making them sleek and sophisticated.
The collection varies in the materials used and includes woolen Chesterfield coats, hats, quilted shorts, trousers and knitwear throughout Moncler A. The collection also reflects Moncler's signature French-themed red, white and blue, with many garments a mix of these colors.
Moncler A is a limited edition collection and will be available starting mid-September 2015.
Ski-Themed Streetwear
Ami and Moncler's Menswear Lookbook Fuses French Style with Sports
Trend Themes
1. Ski-themed Streetwear - Opportunity for fashion brands to merge outdoor and urban styles to create unique and stylish clothing.
2. Collaborative Collections - Potential for fashion houses to collaborate and combine their individual styles to create innovative and captivating designs.
3. Limited Edition Collections - Chance for brands to create exclusivity and generate hype around limited release collections.
Industry Implications
1. Fashion - Fashion industry can explore opportunities to fuse different styles and cater to niche markets.
2. Streetwear - Streetwear industry can incorporate ski-themed elements to bring a fresh and unique perspective to their designs.
3. Sportswear - Sportswear brands can collaborate with fashion houses to create stylish and functional clothing for outdoor activities.