Models Ryan and Madeleine team up in an Americana-Inspired editorial lookbook for the new men's clothing line, We Are All Smith. Photographed in Los Angeles by Toky Photography and styled by Angel Terrazas for IconHaus, this new brand of menswear makes a splash by introducing itself with a clever concept. The line is inspired by historical influences as well as childhood memories that most men have. The We Are All Smith line is sub-divided in four collections: the Smith Collection, the Military Collection, the Naval Collection and the Cyclist Collection.
The We Are All Smith line features short sleeve t-shirts, long sleeve t-shirts, hoodies and shorts. A clever spin on the line is that even though it is targeted to men, every style also qualifies to become a "girlfriend" item. What guy doesn't think his girl doesn't look hot when she wears his shirts?
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Trend Themes
1. Retro Americana-inspired Fashion - We Are All Smith's new clothing line incorporates historical and nostalgic influences into modern men's fashion.
2. Gender-neutral Clothing - We Are All Smith's clever concept of making every style a 'girlfriend' item disrupts traditional gender norms in fashion.
3. Multiple Collections Within a Brand - We Are All Smith sub-divides its line into four collections, allowing for targeted marketing and a diverse range of styles.
Industry Implications
1. Men's Fashion - We Are All Smith offers a new and innovative approach to men's fashion with its unique concept and retro inspirations.
2. Gender-neutral Fashion - We Are All Smith is paving the way for gender-neutral fashion by blurring the traditional lines between men's and women's clothing.
3. E-commerce - We Are All Smith's line is perfect for an e-commerce platform with the ability to target specific audiences and offer a diverse range of styles.