The lifestyle brand 7 Diamonds used a metro auto shop and the Los Angeles Riverbed to showcase its Spring/Summer 2015 campaign.
For this shoot, the brand shows its new line of short sleeve shirts, leathers and well known shirts with a hip, 50s greaser vibe. Models Issac Weber, Cesar Casier and Noah Teicher were used as the faces of the brand.
The brand continues to reinvent itself each season by continuing to bring bolder styles to its customers both new and old. Known for its excellence in woven shirts, the brand is really making itself a full collection menswear company that looks like it isn't going anywhere.
A cool vibe, classic shots and a retro feel really make this campaign something worth taking a look at.
Retro Greaser Menswear
The 7 Diamonds Spring/Summer 2015 Campaign is a Sophisticated Throwback
Trend Themes
1. Retro Menswear Fashion - 7 Diamonds' 50s greaser vibe menswear line is a great example of retro fashion in menswear.
2. Full Collection Menswear - 7 Diamonds is making itself a full collection menswear company that looks like it will be sticking around for the long haul.
3. Reinvention of Brand - The brand continues to reinvent itself each season by bringing bolder styles to its customers both new and old.
Industry Implications
1. Fashion Retail - Fashion retail stores and e-commerce sites should take note of the popularity of retro menswear fashion, particularly in 50s greaser styles.
2. Menswear - Menswear designers and manufacturers should consider creating collections that embrace retro fashion and include a full range of styles.
3. Fashion Advertising - Fashion advertisers and marketers should take note of the effectiveness of retro themes and classic shots in advertising campaigns.