In order to ready its consumers for the colder months of the year, Patta, a clothing store located in the city of Amsterdam, released a series of men's casual clothing with a utilitarian feel.
Although the 2016 Fall/Winter collection includes a few vibrant graphic t-shirts, the majority of it is made up of soft yet masculine neutral tones. To promote this, Patta showcases the pieces on a number of youthful male muses who stand in front of a simple gray backdrop.
The company's name marks much of the men's casual clothing, however does so quite minimally on non-screen printed pieces as to not detract from the minimalist design. The editorial promotes layered ensembles which include long-sleeves, insulated jackets, crew neck sweaters, hats, hoodies, sweatpants, bags and more.
Subdued Masculine Streetwear
Patta's Line of Men's Casual Clothing Utilizes Wintry Neutral Tones
Trend Themes
1. Subdued Masculine Streetwear - Disruptive innovation opportunity: Develop a line of men's casual clothing with a utilitarian feel, featuring soft yet masculine neutral tones.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Explore the market for men's clothing with minimalist design and promote layered ensembles for the colder months.