Nike is fueling a battle of the sexes in its new campaign The Men vs Women Challenge at NikePlus.com. The campaign even got in between Eva Longoria and her husband!
The basic idea of the challenge is that between March 13 and April 20, Nike will track the kilometers of men and women. To participate you need to register with the nikeplus.com site and use the Nike+ system.
The campaign’s print ads feature men and women running with copies like, "One more thing for men to rule," "Ladies first. Men Second," and other childish phrases.
There is also a new commercial featuring Eva Longoria, Sofia Boutella, Fernando Torres, Zlatan Ibrahimovic, and Rodger Federer among others.
Men vs. Women Challenge Ads
Nike Fuels Sex Wars With New Campaign
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Industry Implications
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