It has been recently reported that the country with highest sales in cosmetics among men is South Korea, and video blogger NorwayToNewYork here shows how to apply foundation.
South Korean men associate good looks with success and social likability. It is expected that with more men than other countries not having role models in makeovers, they will search the web for guides. Thus, more and more cosmetic-capable men will share their skills to men who need help. Some of these men will most likely become male makeover superstars too and leverage this position to become endorsers of new cosmetic lines for men.
For those in countries not yet as open to male cosmetics, this video by NorwayToNewYork will provide helpful advice.
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
Trend Themes
1. Male Makeup Tutorials - Men are increasingly searching for makeup tutorials, creating an opportunity for the growth of male-focused cosmetics lines.
2. Male Makeover Superstars - As more men become skilled in makeup application, some will leverage their position to become endorsers of new cosmetic lines for men.
3. International Interest in Male Cosmetics - As international interest in male cosmetics increases, there will be a growing market for male-focused beauty products.
Industry Implications
1. Cosmetics - The increase in interest and demand for male cosmetics presents an opportunity for the growth of male-focused beauty product lines.
2. Fashion and Beauty Blogging - As male grooming and makeup become more popular, there will be increased opportunities for men in the fashion and beauty blogging industry.
3. Social Media Advertising - As male cosmetics become more mainstream, there will be opportunities for companies to advertise their products using male beauty influencers on social media.