Did superhero blockbusters start a new Men in Tights craze? In the UK retailers are reporting record sales of all kinds of tights for guys. Sheer, patterned and even support tights!
Guys are claiming health benefits such as back support, while others just point to the fashion aspect. Mytights.com reported an almost immediate sellout when introduced online.
Tights for men have all the special differences needed - support panels, front openings and reinforced feet.
It appears this new fashion idea has not caught on in the U.S. - except for the NBA where they passed a rule outlawing them.
Men in Women's Wear
Demand for Men's Tights Soars
Trend Themes
1. Men's Tights Fashion Trend - The growing demand for men's tights presents an opportunity for fashion brands to tap into a niche market and create innovative designs for men's legwear.
2. Health Benefits of Men's Tights - The increasing use of men's tights for back support highlights a disruptive innovation opportunity for companies in the healthcare and wellness industry to develop specialized compression tights for men.
3. Regulatory Restrictions on Men's Tights - The NBA's rule outlawing men's tights offers an opportunity for sportswear brands to create innovative alternatives or modifications that comply with regulations while still providing performance benefits.
Industry Implications
1. Fashion - The rising popularity of men's tights opens up a potential market for fashion brands to offer stylish and inclusive legwear options for men.
2. Healthcare and Wellness - The use of men's tights for back support creates a disruptive innovation opportunity for companies in the healthcare and wellness industry to develop specialized compression legwear for men, targeting improved posture and overall well-being.
3. Sportswear - The NBA's restriction on men's tights presents a chance for sportswear brands to design innovative alternatives that meet regulatory requirements while providing the performance benefits and comfort desired by athletes.