Reebok works in collaboration with Maison Margiela on an elevated pack of the sneaker as the duo launch three new models to the Memory Of collection for the season. The two are expanding on the existing pack as it adds the Instapump Fury Memory Of, the Question Memory Of, and finally, the Zig 3D Storm Memory Of.
The shoes are updated with a figurative design language that is told through deconstructed language. The Instapump has a subtle streak as the bridges that are usually at the middle hole of the shoe now move closer to the back and the bladder is chunkier than usual. The second sneakers are made from tumbled leather materials throughout the upper and the Zig 3D Storm Memory Of has a printed shell and graphics.
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Maison Margiela and Reebok Add to the Memory Of Capsule
Trend Themes
1. Elevated Futuristic Sneakers - The trend towards futuristic, elevated sneaker designs using deconstructed language and unique materials presents opportunities for disruptive innovation in footwear design and production.
2. Collaborative Memory of Collections - The trend towards collaborative 'memory of' collections between fashion and athletic brands provides opportunities for disruptive innovation in both industries to create innovative and memorable products.
3. Deconstructed Design Language - The trend towards the use of deconstructed design language in sneakers presents opportunities for disruptive innovation in materials science, recycling technologies, and 3D printing within the footwear industry.
Industry Implications
1. Fashion Industry - With the collaboration between Maison Margiela and Reebok, the fashion industry can incorporate athletic designs and technology to create innovative fashion products.
2. Athletic Industry - The use of deconstructed design and creative collaborations with fashion brands can create disruptive product innovations in the athletic industry.
3. Footwear Industry - The trend towards elevated, futuristic sneakers presents opportunities for disruptive innovation in footwear design, materials science, and manufacturing techniques.