The Jordan Melo M12 is a show that doesn't just pay tribute to star Jordan brand ambassador Carmelo Anthony, but goes as far as to recognize the importance of the rec center in Baltimore that played such an important part in his life. Dubbed by many as 'the dungeon', this rec center is credited by Melo as having helped to focus on his basketball and drown out distractions.
This shoe has a flexible and lightweight form factor that allows for improved ankle lockdown, while a slick one-to-one fit is ensured by the use of asymmetric webbing and responsive cushioning. The incorporation of FlightSpeed technology ensures that the wearer's first step is more explosive than that of his opponents.
The Jordan Melo M12s are a good choice for players who rely on a stop-start style of basketball, and want their first burst of speed to take them past the rival.
Explosive Basketball Shoes
The Jordan Melo M12 Shoes Promise a Rapid First Step On the Court
Trend Themes
1. Flexible and Lightweight Shoes - Opportunity to develop innovative shoe designs that provide improved ankle lockdown and a responsive cushioning system.
2. Explosive First Step Technology - Opportunity to incorporate FlightSpeed technology or similar concepts to enhance the first step of basketball players and give them a competitive edge.
3. Stop-start Style Basketball Gear - Opportunity to create specialized basketball shoes and equipment for players who rely on a stop-start style of play and require superior speed and agility.
Industry Implications
1. Athletic Footwear - Disruptive innovation potential to develop new styles of flexible and lightweight basketball shoes that offer improved performance and comfort.
2. Sports Equipment - Potential for disruptive innovation in sports equipment by incorporating technology to enhance the first step and overall performance of basketball players.
3. Sports Apparel - Opportunity to create specialized basketball apparel that complements the stop-start style of play and offers performance-enhancing features.