Mejuri, the direct-to-consumer jewelry brand, is adding some new loyalty-themed perks consisting of the launch of a new app and the introduction of a loyalty program known as Mejuri+. These perks include privileged access to exclusive product releases, priority access to sales events, complimentary shipping services every Monday, a birthday gift, and more.
In tandem with this digital enhancement, Mejuri is expanding its physical presence with the planned opening of five new brick-and-mortar stores by year's end. The new loyalty program will serve as a reliable method for turning interested parties into long-term shoppers. These upcoming locations are set to include vibrant cities such as London, Miami, Nashville, Tennessee, a second establishment in San Francisco, and a third boutique in Los Angeles.
Mejuri+ is now available on the brand's website.
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Trend Themes
1. Direct-to-consumer Jewelry Brands - The rise of digital enhancements like the Mejuri+ app and loyalty program create opportunities for other direct-to-consumer jewelry brands to establish a loyal customer base.
2. Brick-and-mortar Expansion - Mejuri's plan to open five new physical stores presents opportunities for other online brands to expand their presence and provide an immersive shopping experience.
3. Personalized Shopping Services - The introduction of perks like exclusive product releases and birthday gifts highlights the trend towards personalized shopping experiences that can be adopted by other retailers to enhance customer loyalty.
Industry Implications
1. Jewelry - The launch of Mejuri+ app and loyalty program in the jewelry industry opens doors for more brands to adopt similar initiatives and engage with customers on a deeper level.
2. E-commerce - Mejuri's success as a direct-to-consumer brand through its website and app showcases the potential for e-commerce platforms to disrupt traditional retail models and offer unique customer experiences.
3. Fashion - The integration of loyalty programs and digital enhancements in the jewelry industry presents opportunities for other fashion brands to leverage technology and enhance customer engagement.