The Baker Street Mega Buns have been launched by the brand as a new bread product that aims to satisfy the needs of foodies and home chefs alike. The breads will come in two varieties including the Mega Sourdough Buns and the Brioche Mega Buns, which both come in packs of four and are pre-sliced to make them as convenient as possible for sandwich or burger preparation. The buns will retail for £1.69 and £1.99 for the sourdough and brioche variety, respectively.
Founder of St Pierre Groupe Jeremy Gilboy spoke on the Baker Street Mega Buns saying, "Our new Mega Buns have been developed for passionate foodies and hungry, time-poor consumers; particularly with barbecue season just around the corner. The popularity of sourdough and brioche has sky-rocketed in recent years, both in restaurants and now in the home. We are meeting this demand, whilst offering our consumers that same restaurant experience from the comfort of their own home."
Oversized Barbecue-Friendly Breads
The Baker Street Mega Buns are Foodie-Focused
Trend Themes
1. Mega-sized Breads - The trend towards oversized bread products, such as the Baker Street Mega Buns, caters to foodies and those seeking convenient sandwich or burger preparation.
2. Sourdough and Brioche Surge - The increased popularity of sourdough and brioche, reflected in the Baker Street Mega Bun varieties, presents opportunities for businesses to innovate around bread flavors and textures.
3. Home-cooking Convenience - Pre-sliced breads like the Baker Street Mega Buns cater to time-poor consumers and could inspire innovations in pre-packaged home-cooking ingredients and meal kits.
Industry Implications
1. Bakery - Bakeries could innovate by offering more pre-sliced, oversized bread varieties to meet the demand of consumers seeking convenience and unique flavors.
2. Food Retail - Food retailers could harness the trend for mega-sized bread products to offer pre-packaged brioche and sourdough buns alongside other convenient home-cooking options.
3. Meal Kit Delivery - Meal kit delivery services could use pre-sliced breads like the Baker Street Mega Buns to offer time-poor consumers more convenient and hassle-free meal options with minimal preparation required.