Encouraging people to upcycle their tired footwear, Meg Allan Cole Crafts has released a video tutorial on DIY colorblocked flats. The easy-to-follow tutorial is going viral for its simple brilliance and of-the-moment design.
Playing on the colorblocking trend making a comeback on the runways, the tutorial is a straightforward instructional video. Using only a handful of materials, a solid dose of color can easily be projected onto played-out plain flats. The tutorial featured uses a mint green paint on plain black flats, but many other combinations are possible. The video itself is sunny and well-produced, a surprisingly professional take on occasionally poor-quality DIYs.
Allowing people to breath life into boring and old flats, this is a wonderfully doable DIY. Experimental audiences will be waiting on the next tutorial from this talented YouTube user.
Reinvented Footwear Tutorials
Meg Allan Cole Crafts Debuts DIY Colorblocked Flats
Trend Themes
1. Upcycled Footwear - Disruptive innovation opportunity: Create a platform or community that connects people who want to upcycle their tired footwear with designers or artists who can transform them into unique, customized pieces.
2. Colorblocking Trend - Disruptive innovation opportunity: Develop a mobile app or online tool that allows users to virtually experiment with colorblocking different designs on their shoes, giving them a preview of how it would look before committing to the actual customization.
3. DIY Video Tutorials - Disruptive innovation opportunity: Collaborate with fashion brands or influencers to create engaging and high-quality DIY video tutorials that encourage people to personalize their fashion items, opening up new avenues for brand awareness and customer engagement.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly manufacturing processes into the production of footwear, tapping into the growing consumer demand for environmentally conscious products.
2. E-commerce - Disruptive innovation opportunity: Build an online marketplace specifically for upcycled and customized footwear, enabling individuals and designers to connect and trade unique shoe designs.
3. Online Education - Disruptive innovation opportunity: Create an online learning platform that offers comprehensive courses on DIY fashion, including topics like upcycling footwear and colorblocking techniques.