BBC Earth is well known for producing high quality documentaries that explore the natural world, and now it's possible to enjoy hundreds of clips within Facebook with the company's recently launched 'Meet Your Planet' Facebook app.
The app includes behind-the-scenes interviews with the crew alongside insightful commentaries from experts on the natural world. What's more is that all interaction with the app is shared with friends via the Facebook ticker, which means it's possible to share the experience and discover new and interesting content that your friends have enjoyed.
The 'inspire me' lucky dip button is a great way of finding a clip at random that is sure to make you go 'aww' or 'eek' and share them with your friends.
Nature-Viewing Apps
Bbc Earth Launches 'Meet Your Planet' Facebook App
Trend Themes
1. Nature-viewing Apps - Disruptive innovation opportunity: Develop an app that combines live nature viewing with social sharing functionalities for a more immersive and interactive experience.
2. Social Discovery of Nature Content - Disruptive innovation opportunity: Create a platform that allows users to discover and share their favorite nature-related content, fostering a community of nature enthusiasts.
3. Behind-the-scenes Nature Experiences - Disruptive innovation opportunity: Curate a virtual reality (VR) experience that takes users behind the scenes of nature documentaries, offering an unprecedented level of immersion.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity: Leverage the power of nature-viewing apps to revolutionize the way people consume and interact with documentaries and nature content.
2. Social Media - Disruptive innovation opportunity: Develop new features within existing social media platforms to enhance the discovery and sharing of nature-related content, tapping into the growing interest in nature and wildlife.
3. Technology and Virtual Reality - Disruptive innovation opportunity: Combine virtual reality technology with nature experiences to create a new form of immersive entertainment, providing users with unique behind-the-scenes access to the natural world.