With wellness seeing exponential growth in both interest and practice, a fashion-forward release that posed a take on the contemporary meditation outfit is inevitable. Two brands do so through a hefty collaboration for the Spring/Summer 2019 season. Those companies are sunglasses brand District Vision and athletic label Reigning Champ.
The entire capsule is inspired by something called 'The Human Potential Movement,' which "explored human consciousness" and motivated a "60s California counterculture." The District Vision x Reigning Champ capsule features a number of offerings, including a green and comfort-inducing meditation outfit, as well as a Human Potential tee, an oversized towel, waterproof running case, and, of course, a sunglasses offering by District Vision — the Nagaa Speed Blade sunglasses.
Photo Credits: District Vision x Reigning Champ
Calming Meditation Outfit Collections
District Vision x Reigning Champ Collaborate for SS 2019
Trend Themes
1. Meditation-inspired Fashion - The collaboration between District Vision and Reigning Champ offers a take on the contemporary meditation outfit.
2. Wellness-inspired Apparel - The release of the capsule by District Vision and Reigning Champ reflects the exponential growth of wellness in both interest and practice.
3. Athleisure Capsules for Consciousness - The concept of The Human Potential Movement is reimagined through the athletic collaboration of District Vision and Reigning Champ.
Industry Implications
1. Fashion - The fashion industry can explore opportunities in the creation of meditation-inspired clothing.
2. Athletic Wear - The athletic wear industry has the potential to tap into the wellness trend and create capsules that reflect consciousness.
3. Wellness - The wellness industry can benefit from collaborations that intertwine wellness and fashion, offering consumers a unique experience as they embrace their own consciousness.