While it is said that "all is fair in love and war," when it comes to life and death situations, MedicAlert wants to make sure that you are improving your chances of winning no matter what.
In this series of ad campaigns by the Bester Burke advertising agency in Cape Town, South Africa, a doctor is depicted as literally cheating in various sporting activities such as tennis, jousting and hurdles as he plays against the one and only grim reaper. Using friendly cartoon characters and a literal approach infuses an approachable sense of humor into the otherwise serious message, encouraging everyone to pay attention and take part in ensuring their own safety measures.
At the bottom of each poster is the iconic MedicAlert bracelet logo.
Death-Cheating Campaigns
MedicAlert Wants to Promote Increasing Your Odds Against the Reaper
Trend Themes
1. Life-saving Technologies - Opportunity for disruptive innovation in developing new technologies that can help improve chances of survival in life-threatening situations.
2. Humor-infused Safety Campaigns - Disruptive innovation opportunity to create safety campaigns that use humor and approachability to engage and educate audiences about life-saving measures.
3. Promoting Personal Responsibility - Opportunity to innovate in promoting personal responsibility and awareness through campaigns that encourage individuals to take part in their own safety measures.
Industry Implications
1. Healthcare Technology - Disruptive innovation can occur in the healthcare technology industry by developing wearable devices or applications that aid in life-saving situations.
2. Advertising and Marketing - Innovative approaches to advertising and marketing can disrupt the industry by using humor and approachability to communicate serious messages effectively.
3. Safety and Security - Disruptive innovation opportunity in the safety and security industry by creating new solutions and products that empower individuals to take charge of their own safety.