Bompas & Parr is known for highly unusual projects like 'Romancing the Armpit' and thermochromatic flower shops, and this year for Valentine's Day it is continuing to embrace the absurd by offering to help people express their love with unique limited-edition meat gifts.
These curated 'Meat Bouquets' will be claimed by five consumers, who have the chance to be selected after penning a love letter to the agency detailing who they would like to give the Meat Bouquet to and how it will make their Valentine's Day memorable.
As many consumers have been seeking out protein-rich snacks throughout the year, meat gifts are becoming an especially popular way for people to share their affections this year. Other examples of this include rose bouquets made from beef, as well as a selection of meat cuts that replace chocolates in a romantic box.
Curated Meat Bouquets
Bompas & Parr is Helping People Share Their Love with Meat Gifts
Trend Themes
1. Meat Gifts - The rising trend of meat gifts as a unique way to express love and affection.
2. Curated Food Bouquets - The trend of creating unique and curated food bouquets as a creative alternative to traditional gifts.
3. Personalized Gifting - The trend of personalized gifting, where consumers are able to customize gifts based on their preferences.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to create unique and creative gifting options for consumers.
2. E-commerce - Opportunity for the e-commerce industry to offer personalized and unique gifting options to consumers.
3. Retail - Opportunity for the retail industry to create experiential and personalized gifting options for consumers.