Showing off how eco-friendly you are is cool, but only if it's in a 'friendly' way.
This shopping bag, called and labelled “My Reusable Bag Makes Me Better Than You,†has a certain mean streak to it, although it is pretty hilarious.
This faux canvas bag lets people know that using a reusable tote makes people superior to those who use paper or plastic bags.
Implications - As a direct result of the environmental movement, companies are met with the opportunity to create green products, which will be instantly favored by eco-conscious consumers. If businesses have not already considered incorporating green touches into their product design, they should make products that are explicit in their eco-mindedness, because part of the allure is the image that these types of products convey,
Mean Green Totes
‘My Reusable Bag Makes Me Better Than You' For Fierce Shoppers
Trend Themes
1. Eco-shaming Accessories - Opportunity for companies to create eco-shaming accessories, humorously pointing out environmentally unfriendly habits.
2. Explicit Green Design - Opportunity for companies to make products that are explicit in their eco-mindedness, conveying environmental responsibility through product design.
3. Friendly Eco-competition - Opportunity for companies to create eco-friendly products that foster friendly competition amongst consumers.
Industry Implications
1. Retail - Retailers can incorporate humor and friendly competition into eco-friendly products.
2. Fashion - Designers can create eco-shaming accessories to promote sustainability in fashion.
3. Consumer Goods - Manufacturers can enhance product design to be more explicit in their eco-mindedness.